Interview with South African Mom Blogger - Karen Marais

Emma Kate started this blog series to showcase what great mothers we have out there and to show support between fellow mothers. The series showcases how these ladies became mom bloggers and what inspired them to start this journey in their lives. The interviews may even inspire another fellow mom to start their own blog.

Today I would like to introduce Mom Blogger - Karen Marais who started


How long ago did you start your blog? 

Mommy In Cape Town is just over a year old. I started posting to the blog in January 2019

Why did you decide to start a mom blog? 

In the beginning I had a lot of thoughts and ideas, I wanted to share. I had a lot I needed to get off my chest. My blog was a safe place to express these ideas and feelings. Becoming a mom is one of the biggest, life changing events that can occur in a womans life. Your entire world changes when that life enters the world (mostly good but some hard truths need to be face). Over the past few months my blog ahs evolved along with me and my lifestyle.

What was it like in the beginning?

At the start of the blog I wrote about whatever was on my mind, it was a type of therapy. Im still surprised people other than my family read the blog!

I was taken a back when people message me or DM me and say that what I wrote resonated with them. I also got a lot of heat for a article that I wrote, which has taught me a lot about how to phrase a sentence.

How did you come up with the name for your blog?

Well , I am a Mom and I live in Cape Town. The name seemed apt at the time.


What is unique about your blog?

Every blog is unique because every person who writes and posts article on their blog is unique. We all have a certain talent or a way of looking at the world that is unique to that individual.

I choose to post content from brands that I believe in. I choose to post about mostly South African small brands and businesses. A lot of the brands I post about , I have purchased their products and use them in my home. My posts are honest, I wont say I looooove everything. Lots of the products I get in Press Drops, I don’t post about. I have turned down paid opportunities because the concept of the campaign didn’t feel right. I aim for authenticity.

How do you market your blog and what has been the most successful way of marketing?

My blog has grown organically. I have done almost no marketing for my blog, except the odd boosted post.

Post content that is authentic and engaging.

How many hours a day do you spend on your blog?

Everyday is different. Some days I plan and shoot content the entire morning, while my daughter is at school. Some days not much happens because of life.

Can you describe/ outline your typical Day? 

Recently my “typical day” has changed, hasn’t yours?

Previously day would start with the normal morning rush to get my daughter to school. Then its cleaning the house, errands , emails and if time a run on the beach.

I fetch my daughter from school at lunch. Then its swimming, Occupational Therapy or any appointment for her. I do try to organise play dates for her. Em is a fan of the outdoors and especially the beach!

Then its nap time , if i’m lucky. Late afternoon, we will walk our dog Shumba and water the garden.

Then its bathtime , TV time (for Em), while I cook dinner.

Now with the schools closed. Im trying to keep our routine as much as possible. We still wake up the same time and get dress and eat breakfast.

I try to do some educational activities in the morning and read a book. TV time is limited to the afternoons. No play dates are occurring , so we are spending lots of time in our garden and on the beach. Other than Em not going to school, our daily routine is the same.

Has being a mom blogger affected your family life at all?

My husband isn’t a fan of social media. He doesn’t like the fact that people we don’t know , know about our daughter. I choose not to share personal details that would put us in danger and our daughters face has not been showed in images from last year.

Through Blogging , I have meat the most amazing brand, small business and services that I would never have been exposed to. The ladies who I have met have been a fabulous bunch of ladies who are so supportive.

Do you have any advice for a fellow mom wanting to start their own blog?

Start the blog. A journey starts with a single step.

Connect with Karen Marais via Facebook or Instagram

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